Activate Consumer Power and Energize the Sports Industry with Technology
Posted Time: 2025 November 6 16:56
AuthorReprinted by People's Daily Online
Recently, Li Ling, vice president of Anta Group, accepted an interview with People’s Hall about the trends in the sportswear industry and the development of enterprises. Here are the main points:
Currently, the sports goods industry is showing multiple megatrends, with professional sports, sports fashion fusion, and emerging outdoor activities as the three main directions on the track, covering running, basketball and other professional sport
In the first half of this year, the government issued policies to stimulate consumption recovery and the industry is developing well. Anta Group achieved a record high performance during this period with a year-on-year growth of 14.3%. Although techn
Anta also actively fulfills its social responsibility by applying national team technology to mass goods, and supports China's sports industry through professional equipment, quality services, and industrial support.
The 15th Five-Year Plan period is a critical period for the high-quality development of the sports industry and Anta's move towards 2030. The vision of the Anta Group is to become a world-leading multi-brand sports goods group, continuously providing