It's not because the sales channels can't be opened today, but because whether the product really meets the user's needs most of the time. On November 5th, at the '2025 Second New Productive Forces Forum to Promote Future Residential Development' hos

Wu Bin points directly to the core pain points of current real estate development. After the real estate industry entered a buyer's market with deep adjustments, what he and his team brought was not another developer's competitive story, but a new da

The forum, with the theme of Reshaping Smart Spaces, is supported by the Chinese Academy for Urban-Rural Governance Research, JD.com Group and 36kr Research Institute. It gathers elites from various fields to jointly discuss the future of the industr

01

From ‘House Seekers’ to ‘People Finding Houses’

Wu Bin used a set of contrasting data at the beginning to reveal the great changes in the underlying logic of the market. He pointed out that the current transaction structure of the primary and second-hand real estate market has undergone a fundamen

The more critical change lies in the supply-demand relationship. Wubin shared a key metric - the new effective room ratio (the ratio of new customers who take the tour and new listings). This value was greater than 1 before 2021, but it plummeted aft

With fewer customers and no urgent need for them to make a purchase, Wu Bin summarized, the entire market is indeed facing more severe challenges. He pointed out keenly that the root of the developers' difficulties often lies not in sales, but in pro

We hope that future development will prioritize customers, rather than houses. Wu Bin described the ideal development scenario: before acquiring the land, initial product positioning is conducted through the C2M data model, artificial research, and r

In this way, the product development process itself becomes a process of continuously responding to and meeting users' living needs. At the same time, because the product accurately matches customer needs, it can achieve precise customer accumulation

02

Beihao Home doesn't want to be a developer

Facing the dilemma, Wu Bin proposed the solution of Beihao Home: to establish a new data-driven C2M real estate development model, whose core idea is highly consistent with the housing according to people proposed by Minister Ni Hong of the Ministry

To realize this vision, Beihao Home is focusing on building three core capabilities.

Firstly, the key to C2M product positioning ability lies in scientific pricing and matching. Wu Bin particularly emphasized the crucial importance of scientific pricing during the market adjustment period. The method of Beihao Home is to deconstruct

Regarding the matching of layouts (ratio of house type areas), Beihome determines the target customer group and the product types to develop based on insights from analyzing land hierarchy and quality, combined with market performance of both new and

Second, deep customer insight capability. Relying on the Beike platform, Beihao Home is able to depict the distribution of potential customers' workplaces and residences in different sectors, as well as their preferences for price and area, and famil

Third, online customer engagement. Beihome is trying to build an online community called 'Building a Good Home Together'. Taking a pilot project in Shanghai as an example, the platform has launched 107 contents, from site interpretation, project rese

We do not aim to become a developer. Wu Bin said that the positioning of Beihao Home is as a data-driven residential development service platform. Based on big data analysis and AI algorithms, Beihao Home is committed to providing C2M-centric solutio

As of the end of October 2025, Beihao Home has implemented a total of 17 projects in Beijing, Shanghai, Guangzhou, Chengdu, Xi'an, Hangzhou, Nanjing, Changsha, Foshan, Wuhan and other places, covering various cooperation modes.

Wu Bin revealed that the two projects currently fully operated by Beihao Home (Chengdu Beichen S1 and Shanghai Beilian C1) are only test fields. Their purpose is to validate Beihao Home's capabilities in C2M precise positioning, design, construction,

This article is from 'China Real Estate News'.