Zhanjiang Web Information initiates the Action to Assist Farmers in Selling Products, Selling 160,000 kilograms of Unsold Bananas in TotalnnA while ago, opening the live broadcast of some Zhanjiang web anchors, you could see the same 'star' - bananas
Posted Time: 2025 November 6 15:15
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A while ago, when entering the live streaming rooms of some Zhanjiang-based webcasters, viewers could see the same star - bananas. These bananas are full and plump, with sweet flesh... In front of the camera, the webcasters peel the bananas to show t
Live on the field with anchors
October was the golden season for the fragrance of bananas in Zhanjiang. However, after a typhoon at the beginning of the month, the banana forest was in ruins. "This typhoon caused a total of about 500,000 kilograms of bananas in the city to be unsa
To address this, the Zhanjiang Municipal Network Information Office has launched a public live-streaming activity named Assisting Rural Work and Reviving Production Banana Express Action which utilizes positive internet celebrities and live salesmen
With the tide of love, every effort counts. So far, a total of 320,000 bananas have been sold, with the oversupply sold out completely. The sales amount has reached 1.05 million yuan.
Live Stream Relay
From the field to the heart
This screen-spanning relay of supporting agriculture is turning the burning anxiety of non-sale into the warm hope of abundant harvest.
The Zhanjiang Municipal Internet Information Office responded promptly to the call of the municipal party committee and government for disaster relief and production resumption, actively connected with the agricultural and rural sectors and the affec
The anchor walked into the field for live sale of love bananas.
In the live broadcast room, the anchors showed their strengths: some people walked into the banana forest in the mud and picked them while broadcasting; some people aimed the camera at the freshly picked bananas and tried them on the spot; some peopl
According to the data, Yutangfu purchased 6700 Jin, Dazhiteng purchased 2100 Jin, Xiaofushiye purchased 2000 Jin, and Haiqing purchased 1000 Jin. Coupled with online sales conversions, this directly drove the rapid clearance of the first batch of uns
The wave of love has spread from Zhanjiang to surrounding cities -- Maoming blogger with about 300,000 followers nationwide, Dayuan General of Western Guangdong Rural Guy, participated in a live broadcast to help farmers sell their products. The firs
In the video, the anchor shifted the camera to show the story behind the bananas: “Look, these bananas were harvested in haste by the banana farmers despite the rain. Each box is filled with their hope!” Outside the frame, the banana farmers expresse
From bananas eagerly waiting on branches to the popular love apples in live broadcast rooms, live streamers have built a bridge between farmers and consumers through their cameras. As a banana farmer said, Every banana sold is a calming pill for us.
Multi-party coordination
Universities Add Momentum
When banana farmers were anxious about their unsold bananas, three universities in Zhanjiang, Lingnan Teachers College, Zhanjiang Vocational School of Child Care and Zhanjiang College of Technology, quickly took action to break the situation with you
During the preparation stage of the live broadcast, students and teachers from Lingnan Teachers College visited the banana planting base to inspect the banana lodging situation and record the farmers' losses. "We not only want to sell bananas, but al
Students are live broadcasting.
Behind the popularity of live broadcast rooms is the joint effort of multiple departments. The network information, publicity, agriculture and rural areas, transportation and other departments have collaborated to open up bottlenecks in agricultural
This agricultural assistance action is a vivid epitome of the deep integration of Zhanjiang's digital technology and rural revitalization: on the one hand, relying on Netcom big data to establish a slow-moving early warning mechanism, predict in adva
After posting the information online, many people with love contacted us and hoped to help sell bananas. Cai Xiaosi said with emotion. Many college students and social forces have joined this warm action to help farmers, letting the stream of love be
Relevant staff from the Zhanjiang Municipal Network Information Office expressed that in the next step, they will continue to practice the principle of serving the people through network information, deepen the enabling capabilities of traffic, stren
■Voice
The journey of a banana farmer's mindset:
100,000 Jin of Unsold Bananas Turn into 'Comfort Fruits'
"The banana forest was blown to pieces by the typhoon. We rushed to harvest it overnight, but these bananas were piled in the warehouse like stones pressing on our hearts." A few days ago, Long Hao, the person in charge of Wuchuan Fanshen Farm, frown
A turnaround occurred on an ordinary afternoon. After the staff of the Wuchuan Municipal Party Propaganda Department made a detailed inquiry about the situation of unsold products, they immediately contacted the Zhanjiang Municipal Network Informatio
The anchor team went to the farm for live broadcasting.
Some live e-commerce merchants directly purchase offline, while others simultaneously launch online pre-sales. In just two weeks, 100,000 bananas were sold out. Looking at the empty warehouse, Long Hao said happily, Thanks to the power of online info
In the nearby field, which was damaged by the previous typhoon, banana farmers are busy planting the next batch of bananas.
（Source: Nanfang Daily）
