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From "buyer" to "product manager", Hema's "Made in the World" model reshapes the imported consumer experience| forward distance
Posted Time: 2025 November 6 13:15
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259
AuthorShanghai Follow
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On November 6, at the 8th CIIE, Hema and the Spanish head olive oil brand Piaget reached a strategic cooperation. The two parties will focus on different levels, specifications and series of products such as olive oil and grape seed oil suitable for
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Bello Vitahouse, derived from Italian, means home of a good life. It has currently reached collaborations with leading food companies in multiple countries, including Piaget, to jointly develop products that meet the preferences and needs of domestic
"Imported delicacies are now very common on the market, but not many can truly make it to consumers' repeat purchase list. The advantage of Hema is that it understands Chinese consumers. We hope to apply our successful experience of co-creating produ
The collaboration between Hema and Poleng began in 2017. In the long-term partnership, Poleng has discovered that the penetration rate of olive oil consumption among users of "Hema's housing service" is significantly higher than the market average, r
Raymond Tan, general manager of Piaget Asia, said that olive oil is more suitable for cold cooking, but China consumers are used to cooking at high temperatures. For this reason, Piaget and Hema have cooperated to launch a new olive oil product with
Zhang Jing noted that the favorable import policies of China have attracted more international brands to further tap into the Chinese market, creating an environment for Hema to transition from import from around the world to produce locally in partn
In recent years, low-fat and low-sugar Gelato Italian ice cream with a light taste has become popular all over the world, and many Gelato specialty stores have emerged in the domestic consumer market. However, limited by the characteristics of handma
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While these two ice cream flavors are popular, Hema's research and procurement team is closely monitoring consumer feedback. Domestic consumers generally prefer low-sugar desserts, which is quite different from the overseas market. Therefore, we need