Despite the overall sluggish growth of the global TV market and the continuous differentiation of terminal demands, the TV OEM market still demonstrates its crucial buffering and supporting role in the industry chain.

According to the latest data from LoTo Technology (RUNTO), the global TV OEM market shipped 31.378 million units in the third quarter of 2025, with a slight increase of 0.4% year-on-year. Cumulative shipments reached 84.507 million units in the first

From the perspective of the competitive landscape of OEM enterprises, industry concentration continues to increase, with a prominent head effect. In the third quarter, the combined shipments of the top ten professional ODM factories accounted for 75.

Majotronics' ability to continually lead is not only due to its own production capacity and stability of customer orders, but also closely related to the overall strategic collaboration of its parent company, TCL Group. According to the data from AVC

At the same time, other professional OEMs are showing different trends. BOE VT has become the fastest-growing OEM this quarter, with shipments reaching 3.72 million units, a 73.5% year-on-year surge, mainly benefiting from the release of production c

In terms of brand-owned factories, Ding Tech noticed that the combined shipments of Changhong, ChuangWei, Konka, and Hisense in the first three quarters increased by 4.9%, which is better than the overall performance of OEM. Among them, Changhong ran

However, from a global perspective, professional subcontracting remains an indispensable supply force for brand expansion, especially in overseas markets. It is estimated that the proportion of global TV brand outsourcing is maintained at over 55% in

Looking at the overall picture, although the global TV market is facing pressure in 2025 as a lean year, the OEM sector still demonstrates structural vitality and resilience. TCL Maojia, with its scale advantages, deep collaboration with the TCL bran

As potential benefits such as the 2026 World Cup in North America approach, the subcontracting market is still expected to grow. Leading companies with stable production capacity, technological responsiveness, and a global delivery system are expecte