Focus on CIIE | Seeking Business Opportunities in Communication and Friendship
Posted Time: 2025 November 6 00:41
AuthorTrade researcher
From November 5th to November 10th, 2025, the 8th China International Import Expo (hereinafter referred to as the Import Expo) will be held in Shanghai. The National Exhibition and Convention Center, a giant venue located in Qingpu District, has attr
Wang Yaohua from Africa's Hill Biotech Group has a special attachment to the Import Expo. 'The Import Expo has provided great help for China-Africa cooperation,' he told reporters, saying that compared to some European and American exhibitions or tho
He began with the story of growing oil-bearing fruits in Africa, linking the development of his business with the Import Expo and China-Africa cooperation.
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In Wang Yaohua's phone, there is a video of a school in Kenya where more than 100 children are crowded to attend classes in a space about half the size of a stand. Each table can seat at least six people, and outside the classroom is a refugee camp w
Wang Yaohua expressed his emotions to the reporters that shea butter has excellent skin care and health care benefits, and its main production area is still in Africa. He hopes to sell the local raw materials as products to China and even the whole w
According to Wang Yaohua, many agricultural products in Africa are relatively small in scale, and some products are even monopolized by international food giants. They are not truly well-known to consumers, such as the agricultural food products in t
Through the Import Expo, Hill-Bio's products have entered China and the world from Africa. Wang Yaohua hopes that more companies and products can go deep into consumers' hearts through the Import Expo.
For some exhibitors, the Import Expo provides an opportunity to meet consumers, while for others, it offers a chance for consumers to have a comprehensive understanding of them.
Unlike the speed and passion felt when mentioning "Maybach", the Maybach luxury products located in the consumer goods area of Hall 6.2 evoke a sense of luxury and warmth. According to Qiu Fen, head of Maybach Luxury Asia-Pacific Ltd., the size of Ma
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Qiufen said that when they participated in the exhibition last year, many people's impression of Maybach was still focused on its cars. However, after visiting, they became interested in other products as well. So this year, we increased our exhibiti
The neighbor of Maybach luxury brands at this year's third participation in the China Import Expo is MUJI, whose participation in the Expo reflects its journey in the Chinese market - from establishing a foothold to taking root. Senior Minister of Br
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Liu Jingwen said that last year's CIIE was more like a showcase for exhibits, but this year, we see it as a showcase for the achievements of our localization strategy at this stage. He took hemp products as an example: the raw materials come from Hei
At the exposition named Import, customs declaration services are closely bound up with enterprises. As a regular participant in the Import Expo, Xinhai International Customs Brokerage has a deep understanding of this point.
In the 7.2 Service Trade Exhibition Area, Wang Min, the vice president of Xinhai Customs Brokerage, candidly told reporters that the reason for being able to be a "full-time participant" in eight consecutive Import Expo is actually very simple - "All
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From Wang Min's perspective, the process of participating in the Import Expo has been concreted into a series of cooperation stories with partners from various exhibitors such as jewelry and artworks. She also specifically mentioned that many collabo
As Wang Min once said, 'The greatest benefit of the Import Expo is the exchange of ideas and making friends.' For both old and new friends participating in the Import Expo, business opportunities are hidden behind the 'exchange.' Partners are develop
Reporter/Photographer Wang Zhexi