The crispness of Peruvian blueberries, the freshness of Malagasy lamb, and the rich flavors of Thai sauces all intertwined in the air, igniting the vitality of the 8th Import Expo in the agricultural food products exhibition area of the National Exhi

From November 5 to 10 in 2025, the 8th China International Import Expo (hereinafter referred to as the Import Expo) will be held in Shanghai as scheduled. Both old and new friends will come to attend this date in the East.

As one of the exhibition areas with the largest number of exhibitors and the broadest range of sources at the Import Expo, the agricultural and food products exhibition area has set up a global food reception room--from rare ingredients cultivated in

Photographed by Sun Wanqiu, the Exhibition Area of Agricultural Products

Taste the World in One Hall

"A bite of prawns, a bite of durian, a bite of fragrant rice, and then dipped in Thai sauce." In front of the booth of CP Group, the "full-time production" of the CIIE, this highly recognizable Thai flavor experience has become a "soliciting guest si

This year, CP Group is showcasing 20 business sectors and 231 products, covering the full range from Thai shrimp and CPFresh Thai fruits to processed foods, main dishes, and snack foods.

The exhibition stand is designed with the concept of a CP Group Eco-Tree, which visually demonstrates CP Group's full industry chain from farm to table through its roots, trunk and leaves, conveying its green and circular development philosophy. It i

Zhengda Food Exhibition Area, photo by Zuo Yu

Eight-year friend Metro has created an immersive global food exploration space with the theme of edible, sensible and interesting. Among the 130 products from 21 countries brought by Metro this time, 60 are shown for the first time at the Expo, and 1

Yu Junxian, the General Manager of the Merchandising Department at Metro, introduced that this year's exhibit has strengthened its MSC certification and the whole-process traceability certification of Metro Quality. We have canned tuna with Metro Che

Metro Display Area Photo by Zuo Yu

From October 29th to November 11th, Metro launched an action to place the same products as those at the Import Expo on its offline stores and online APP, transforming the exhibition experience into normal consumption.

In addition to that, “Danish Taste” from Northern Europe also made its presence at the eight-year event. Crown Danish Cookies brought multiple new products and classic series to the event in celebration of the 75th anniversary of Sino-Danish diplomat

"Since entering the China market, Crown Danish Cookies have always adhered to consumer demand as the orientation, continuously optimized product structure, innovated marketing models, improved service quality, and won the trust and recognition of con

Having been deeply involved in the China market for many years, Crown Danish Cookies are well versed in the way of "localized innovation." Among the new products launched this time, the Crown Danish Cookie Koi Special Gift Box incorporates "koi", an

Crown Danish Cookie Display Area Photo by Wu Dian

Of course, there are not only these "heavyweight players" in the agricultural food products exhibition area. The world's four major grain merchants, Cargill, Bunge, ADM, and Louis Dreyfus, made a collective appearance to convey their long-term confid

ADM is celebrating its 30th anniversary in China and participating in the exhibition for the sixth consecutive year. 'The Import Expo has become an important platform for promoting global economic and trade cooperation and industrial communication,'

ADM Exhibition Area Photo by Zuo Yu

In terms of food flavor innovation, ADM relies on its citrus oil product series with Corefold™ technology to retain natural flavors through its proprietary extraction technology, which is applied to the differentiation, innovation and development of

Liquid Nutrition New Vision

While the Thai fresh shrimp and Danish cookies on the dining table are still waking up the taste buds, the dairy beverage companies in the exhibition hall have brought multiple surprises. From domestically produced fresh cheese that breaks through te

Aoyou, which has been participating in the exhibition for eight consecutive years, has moved its innovative achievements of "industry, academia and application" into CIIE this time: its Australian pharmacy brand NC has launched new products such as n

Aoyou exhibition area, lotus

In response to the needs of different groups, Ausnutria Dairy Corporation's Jiabeiyite has launched its Yingjia high-calcium probiotics goat milk powder, which accurately meets the public demand for dual nutrition of high calcium + probiotics. Meanwh

"The Import Expo not only provides a window for Ausnutria to showcase its innovative achievements and expand international cooperation, but also helps Ausnutria deepen its global layout and accelerate the process of brand internationalization through

Mildland Dairy, a leading brand in the cheese industry, is exhibiting with its sub-brand Baoluos at the exhibition to showcase the innovation and progress of Chinese cheese to the world. It is understood that on November 6th, Mildland Dairy will hold

Mengniu Exhibition Area Photo by Sun Wanqiu

The Import Expo is not only a frontier for many enterprises to launch new products, but also a window to observe industry trends, said Chai Xiao, founder and president of Miracol Dairy. The launch of locally produced mozzarella cheese indicates that

Continuing to make progress is New Zealand Dairy, which has brought three world premier new products to the Expo with the keyword of upgraded participation in the Expo. These include 4.0 grass-fed Omega-3 high protein milk, three core self-protection

From creating the miracle of '72-hour imported fresh milk' in 2018 to building 'more comprehensive, precise and high-end' nutrition and health solutions today, the growth of Newland is a vivid reflection of the 'spillover effect' of the Import Expo.

New Zealand Exhibition Area, Lotus Flower Photo by Shuierrong

Danone, with the theme of Nurturing Life's Journey, Creating a Healthier Future Together, showcased more than 130 research-based innovative products.

The company starts with the concepts of care for the elderly and children to interpret the concept of scientific nutrition nourishing the whole life cycle. In the field of early life nutrition, all series of products including Aptamil's best-selling

Dairy Display Area Photo by Sun Wanyu

As China and Thailand celebrate the 50th anniversary of their diplomatic ties, the ThaiBev Group, as the representative of Thai businesses investing in China, has participated in the China International Import Expo for seven consecutive years, contin

This time, it is showcasing a diverse product portfolio as the Great Brand House globally, including the classic gold can Red Bull products for the Chinese market, vitamin-flavored beverages, and vitamin energy drinks. It also presents special editio

"Looking forward to using this year's CIIE as a fulcrum to further leverage our own advantageous resources and the brand influence of Red Bull, and promote bilateral exchanges through diversified investments and various innovative activities in China

Red Bull exhibition area Photo by Zuo Yu

Fresh commitment from branch to table

The taste stories at the Import Expo are never short of a fruit feast. This year, repeat exhibitors such as Javo (a subsidiary of Xinrongmao), Jinnong, and Dule, have brought new products across mountains and seas to the Import Expo. With their natur

Welcome to the Jiawo live broadcast room! This time, we're bringing you three world-first new products: the crunchy desert berries, the top ten Malaysian delicacies including durians, and Jiawo's coconut eggs. Presenters in the Jiawo exhibition booth

Guo Min, deputy director of Xinrongmao's China marketing, told reporters that as one of Thailand's largest fruit importers, Jiawo selected Thailand's protected variety, perfume milk coconut, and was the first to completely remove the coconut shell, d

Jiawo Exhibition Area Photo by Zuo Yu

JiaNong and Dule have both moved their live broadcast studios to the Innotech Expo stand, using live interactive broadcasts and on-site tasting sessions to allow consumers to experience the freshness and quality of products from overseas branches to

In front of Jiannong's booth, three new global launches of strategic products-Volcano Banana, Redskin Banana, and imported organic blueberries are also eye-catching. Jianong Redskins originated from Ecuador, which is known as the "Equator Country and

Jiannong Exhibition Area Photo by Wu Di

Dole brings its new premium super sweet banana to the market. This variety is carefully selected from hundreds and has undergone two years of extended cultivation in highland farms above 500 meters in the core production areas of Southeast Asia with

Dule Exhibition Area, photo by Manxin

As an eight-year old friend of the China International Import Expo (CIIE), three companies invariably mention the power of the spillover effect: the expo not only enhances the trust and popularity of products, but also brings in more traffic to live

The feast for the taste buds at the 8th Import Expo has long surpassed the scope of taste experience.

Every enterprise, product, and solution here are testimonies of the two-way rush between the global food industry and the Chinese market.