Since entering 2025, more and more Chinese and foreign home appliance companies, as well as many retailers who directly face consumers, have further discovered that the complexity of China's home appliance market, as well as the demands and selectivi

Written by He Sheng

Since this year, many home appliance companies and businesses have discovered that activating existing home appliance consumption demand as well as competing for incremental home appliance orders in the Chinese market are far more challenging than ma

Specifically, the difficulty and challenges for home appliance manufacturers mainly lie in two aspects: one is the complexity of the market, which is much higher than that of the incremental era 30 years ago; the other is the diversification of consu

Many household appliance enterprises have stated that Chinese consumers have the highest requirements for product quality in the global market, without a doubt; meanwhile, Chinese consumers' requirements and standards for household appliance services

In various discussions this year, many home appliance manufacturers have often mentioned a phenomenon: in the frontline market, consumers have a wide range of demands, which are characterized by a series of standards such as I want it all, and even m

Behind this trend is the fact that Chinese consumers, despite income and expectations being limited in recent years, have not lowered their pursuit of a high-quality life and products due to the impact of more than 40 years of rapid economic developm

For many home appliance companies, changes in consumer requirements are not unmetable, but to fully meet them requires a process of gradual development, transformation, and exploration, which involves many risks and uncertainties. It is likely that m

From the perspective of business management, the complexity of Chinese consumers makes many companies that have been operating in the market for many years exclaim: it's too headache-inducing!

As a country with a population of 1.4 billion, China has a very diverse consumer group, which brings diverse and changing needs. In terms of age, there are differences in the lifestyles, educational backgrounds, and ideologies of people in their 40s,

What does this situation mean? With the comprehensive awakening of the self-awareness of a large number of Chinese consumers, the business strategy that many household appliance manufacturers were good at in the past, such as one fresh trick takes th

Currently, for home appliance manufacturers, operating and competing in first-tier markets is in a development channel that focuses on both stock and incremental. Activating existing users and acquiring new users cannot be achieved simply by using bu

Specifically, the home appliance industry believes that in the coming days, we are facing a new market campaign that focuses on consumer groups. Firstly, within enterprises, we need to provide users with end-to-end solutions from products, technology

Secondly, outside the market, home appliance companies need to continuously promote the operation of consumer group interest stratification in the front-line market, and create a unique product and service experience for enterprises based on differen

Finally, in the face of fierce competition in the front-line market, especially the diverse needs of different users, household appliance companies can surely reap more and richer high-quality business results if they can adapt to any situation as it

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